Ph.D, A Design Office

Since recruiting a reluctant and aging Paul Rand in 1990, UCLA creative director InJu Sturgeon has asked a designer for their witty twist on Southern California to grace the cover of their course offerings twice a year. We just had to poke fun at the city’s limo culture, which are probably one of the most ubiquitous symbols of LA, yet hardly anyone we know ever rides in them. The UCLA film department especially loved it.