Echelon Color
Although they love running their retouching company, owners Tony Manzella and Rusty Sena’s hearts belong on dusty singletrack trails. So we translated the language of film—cyan, magenta, yellow and black dots—into a world champion cycling motif for their logo. And of course, we had to make sticker sheets for bikes. They loved the sticker sheet so much they made it into a piece of art that hangs in their conference room.