World Water Day
March 22nd, 2012
Today, March 22, 2012, is World Water Day.
Ph.D has always been a big proponent of eliminating as much bottled water as possible. In 2006 we were asked to design a banner for AIGA’s Urban Forest Project. Our thought behind our design: Why are we being brainwashed into thinking that we have to pay for water, something that should be free? According to Dan Imhoff, author of Paper or Plastic, Searching for Solutions to an Overpackaged World, “one in every three servings of water in America is now consumed in a bottle. That’s about 45 million bottles per day of which around 12 percent are recycled. The bottled water problem, perhaps more than anything else, points to the real ecological issues we’re facing; among them a complete trust in the commercial industrial packaged world versus the natural world.”
We invite you to download our poster and tape it up in your kitchen. Maybe it will stop a few more people from buying a bottle or two.