Ph.D, A Design Office

The pretense of bottled water and the ridiculous waste it generates is one of our biggest pet peeves here at Ph.D. In 2006, AIGA tapped us to contribute a banner for an exhibition called the Urban Forest Project that would hang in Times Square. This was our way to get the word out to thousands of New Yorkers. The banners were recycled into Jack Spade messenger bags, which Michael uses to carry around his own, reusable water bottle.