The Getty Foundation
The Getty Foundation gave money to all 20 major cultural institutions in the area—everyone from MOCA to LACMA and smaller museums in between—to help them put their collections online. This was a report of why they did it, lessons learned and where they were going from here. Most museums show such a small number of their acquisitions at one time it’s hard to fully grasp the magnitude of their collections so we created a book introducing the concept of how the extremely diverse works would be showcased online. We used this ribbon of imagery to illustrate the online experience in an analog form.