• Vero
  • Vero
  • Vero
  • Vero
  • Vero

Vero

This condominium building by developer Sonny Astani represented the first wave of revitalization in downtown Los Angeles. To drum up excitement from potential buyers, we needed to create an identity that would get people excited about living in this sophisticated, urban environment, but also translate throughout the building as effective signage and wayfinding. More than half of the units sold out on the very first day, with lines stretching around the block.